Stern’s weight in Cyalis Ads

Mike, over at Techdirt, called Harry Fuller to the carpet for his assault on Howard Stern’s value since making the leap into orbit.  I think Mike makes an excellent point, as Harry Fuller’s argument completely failed to consider the monthly premium Stern fans now pay.  It also seems interesting that his Ad buys are getting a third of their previous value with less than a third of the potential audience.  My fuzzy math says that makes that a higher per listener buy rate.  What do I know though, Sirius was silly not to build in some sort of listener tracking system to their product.  (On second thought, I really don’t want them canning fabulous niche shows with 5 devoted listeners in favor of more star studded vapid programming)*

See Mike’s take here
Check out the original Fuller article here.

*I’m not talking about Stern.   
† I’m talking about Martha.

So, what are your Sirius presets?  Or, do you have XM? How does the other side live?

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About Khidr

I'm an entertainment lawyer and musician. One of the two guys who founded this site with the hopes of adding distinct voices to the entertainment industry.

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